The initiative counts with the collaboration of the United Nations Development Programme (UNDP) and UNODC Brazil's Project to Support the Implementation of the National System for the Prevention of the Use of Alcohol and Other Drugs (SINAP). 

The head of SENAD, Marta Machado, highlighted the relevance of the materials adapted to the Brazilian reality. "Adapting these resources to our context is crucial for the effectiveness of prevention practices in the country. The partnership among UNODC, SENAD, UNDP, and SINAP reinforces our joint commitment to promoting a safe and healthy environment for children and young people," she emphasized. 

The adapted materials deal with evidence-based drug prevention, encouraging the well-being of children and young people, their families, and their communities, and are a fundamental step towards healthy development in the field of drug policies.

Strategies

UNODC, the World Health Organization (WCO), the Interministerial Mission for Combating Drugs and Addictive Behaviors (MILDECA), the Swedish Ministry of Health and Social Affairs, and the French government collaborated on the development of the educational content. 

"Brazil, given its continental dimension and diverse population, plays a key role in implementing drug prevention programs such as Listen First. Investing in initiatives like this not only strengthens prevention strategies at a local level, but also contributes to a broader development in the field of substance use prevention at a global level," said UNODC Brazil Director Elena Abbati. 

The campaign materials are available to the public on UNODC's official website and include informative videos and posters aimed at fathers, mothers, guardians, teachers, policy makers, and health and drug prevention professionals. Click here to access the content.