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The Life Awards 2011: Indonesian media lauded for drug abuse education efforts



Jakarta (Indonesia), 26 August 2011 - The non-profit foundation Yayasan Cinta Anak Bangsa (YCAB), Media Group and the UN Office on Drugs and Crime (UNODC) announced the winners of the the 2nd Life Awards at a recent International Day against Drug Abuse and Illicit Trafficking ceremony. Launched in 2008, The Life Awards recognized significant contributions by Indonesian and Asia Pacific journalists to educate the public on drug abuse issues such as prevention, demand reduction, and community-based rehabilitation.

"Through the media, people can realize that they have the power to prevent drug abuse in their communities. Ultimately, responsible media reporting can alert people to the fact that drug abuse is a handicap to national economic and social development," said Ms. Veronica Colondam, CEO of Yayasan Cinta Anak Bangsa, explaining the history and background of the Life Awards.

Mr. Gary Lewis, UNODC Regional Representative for East Asia and the Pacific said The Life Awards event was unique in the region. "What you are doing here is groundbreaking and very important," said Mr. Lewis, who also stressed that the role of media was to provide more than information and statistics but also to educate the public on the issues of prevention, demand reduction, and community-based rehabilitation.

"Governments have a responsibility to counteract both drug trafficking and drug abuse, but communities can also make a major contribution. Families, schools, civil society and religious organizations can do their part to rid their communities of drugs. Businesses can help provide legitimate livelihoods. The media can raise awareness about the dangers of narcotics," said Mr. Lewis quoting the UN Secretary-General message on the commemoration.

The winners of The Life Awards 2011 were selected from 169 works submitted. All have been published between January 2010 to April 2011 through print media, television and radio. The Life Awards 2011 winners are:

Print Media Category
First place
Winner: "Young Women and Drugs, Tempted by lure of friends"
Author: Erwin Dariyanto
Media: Tempo Magazine

Second place
Winner: "Not Easily Released from the Trick of Drugs"
Authors: Subroto
Media: Republika Daily

Special Awards
Winner: "Removing Stigma in Beting Village"
Authors: Agus Wahyuni
Media: Borneo Daily Tribune

Radio Category
Special Awards I
Winner: "The Sun is Rising in Bali Village"
Authors: Mohammad Irham
Media: Radio KBR68H

Special Awards II
Winner: "Revealing Drugs Circulation in Campus"
Authors: Vitali Ridho
Media: Radio 101.4 TraxFM

Photography Category
Special Awards I
Winner: "The International Narcotics Syndicate"
Photographer: Heru Haryono
Media: www.okezone.com

Television Category
Special Award I
Winner: "Drugs: The Blur Faces of Street Children'
Author: Joshua Panggabean
Media: quiz

Foreign Media Category
Awards I
Winner: "New Approach at Drug Rehab Center"
Author: Zhang Yan
Media: China Daily

Awards II
Winner: "Helping Drug Addicts"
Type / Writer: Editorial
Media: Asahi Shimbun